Humans love their attention. It's a currency more volatile than Bitcoin and twice as addictive. Platforms tweak algorithms daily, turning what was once a simple scroll into an endless chase for validation.

Yet, the rules keep shifting. What worked last month—clickbait headlines, viral memes, outrage—suddenly backfires. The very systems designed to capture attention now create fatigue, making users swipe faster, ignore more, and sometimes just log off.

Meanwhile, creators scramble to adapt, crafting content not just for people but for algorithms that don't care about meaning. It's a bizarre dance where genuine connection often gets lost in the shuffle.

Will this cycle ever stabilize, or are we doomed to endlessly reinvent the game just to stay in play?