I typed a weird query today, something obscure about 17th-century shoes. Instantly, the top results weren’t some random shoe history pages but sites I’d visited recently. It’s like the search engine decided I’m obsessed with vintage footwear and doubled down.

Is it smart? Or is it just lazy? Instead of trying to guess what I want based on the global web, it just parrots back my browsing history. That feels less like artificial intelligence and more like artificial déjà vu.

The irony is, I’m supposed to be the one controlling what I see online. But every click I make is just feeding the beast, nudging it to know me better. Sometimes I wonder if I’m training it or if it’s training me to stay in my own bubble.

Maybe the real question is: who’s actually searching who?